The Azulita Project was born from the desire of several individuals to create a healthier and more environmentally sustainable community and world. Moved by the rampant plastic pollution and overuse of chemical pesticides in the Los Llanos region, the four original founders—Mike, Lainie, Erwing, and Pato—joined forces in 2008 to create the Azulita Project. 

In its initial form, the Azulita Project was a volunteer “communitarian” effort which included organic farming education programs, a recycling project, a youth soccer league, dance instruction, English classes and a community space for teaching and gathering.

In 2014 the founders reorganized the recycling portion of the project in pursuit of an effective and sustainable business model. The concept was simple: create an economic incentive for people to recycle plastic and create well-paying jobs.